A powerhouse of creativity and leadership, Anna is the unstoppable force behind Pirr. With a visionary mindset and a problem-solving approach, she sees possibilities where others see obstacles. As a co-founder and CEO, she has built an extraordinary team, inspiring and engaging those around her with boundless energy. With over 20 years of experience in marketing and branding, Anna is an expert in building strong, impactful brands. A founder of several successful companies, she combines strategic expertise with a creative whirlwind, driving Pirr toward innovation and success.

A strategic expert, visionary, and key driving force behind Pirr, Beatrice brings over 15 years of experience as an investment professional in asset management. Throughout her career in the financial industry, she has covered almost every sector in the public equity markets, but her true passion lies in technology companies—her area of specialization. With a deep understanding of financial markets and an extensive network of investors, Beatrice plays a crucial role in shaping Pirr’s growth and long-term strategy, ensuring the company’s success in an evolving digital landscape.

As a co-founder and CTO, Rebecca works wonders in building cutting-edge solutions, ensuring that Pirr stays at the forefront of innovation. With a background at Visma, one of Europe’s largest software companies, where she improved data analytics and decision-making across numerous businesses, she brings invaluable expertise in deep learning, model deployment, and cloud computing. A highly respected leader, she combines deep technical knowledge with visionary leadership. At Pirr, her ability to merge AI expertise with creative storytelling is shaping the future of AI-powered narratives.

With two decades of experience in design, Sean has played a key role in shaping digital experiences. During his six-year tenure at Spotify in its early days, he helped define the platform’s design and growth strategies. He has also contributed to major Swedish startups like Klarna, bringing his expertise in product design, growth, and interactive art direction. A seasoned leader, Sean merges creativity with strategy, driving innovative design that enhances user experiences and business impact.

Josefine is a multifaceted full-stack developer with a strong background. As a former CTO at a startup, she has hands-on experience in both building and managing in-house and distributed IT teams using agile leadership. With expertise in developing complex backend systems and interactive applications, she combines technical depth with strategic vision. Josefine is also engaged in the tech community, serving as an Ambassador for DataTjej, where she actively supports and connects women in tech.

Rikard is a skilled full-stack developer with a deep technical understanding and a creative edge. As a former founder of a gaming studio, he has a strong background in building digital experiences from the ground up. Beyond coding, he excels in sound design, bringing immersive audio elements to projects that enhance storytelling and user engagement.

Daniel is the powerhouse of full-stack development, bringing a rare combination of technical brilliance and relentless dedication. As a former founder of a gaming studio, he has a deep understanding of building digital products from the ground up. His ability to solve complex problems with precision and efficiency makes him an invaluable asset to any project. With an unwavering commitment to excellence, Daniel consistently delivers high-quality solutions that push boundaries and drive innovation.

Julius has been experimenting with AI and chatbots since the age of 12, developing a deep expertise in fine-tuning large language models (LLMs) and processing vast datasets. A prominent figure in the open-source AI community, he has built a following of 40,000 enthusiasts who engage with his insights and contributions. Beyond AI research, Julius has experience as a software developer and technical application manager, bringing both technical depth and hands-on problem-solving skills to every project. His passion for AI innovation drives cutting-edge advancements in the field.

Magnus is a leading expert in artificial intelligence, specializing in the intersection of computational linguistics, machine learning, and AI research. As Head of Research at AI Sweden, he has been at the forefront of innovation in natural language comprehension, distributional semantics, and hyperdimensional computing. Magnus led the development of GPT-SW3—the largest large language model (LLM) for Nordic languages. His groundbreaking work continues to shape the future of AI-driven language technology.

Oliver is a highly respected expert in digital marketing and strategy, advising Pirr on future marketing initiatives and growth strategies. With extensive experience in performance marketing, media planning, and data-driven insights, he provides guidance on how to effectively leverage owned and paid media when the time comes. His expertise in research and media buying ensures that Pirr is well-prepared to launch impactful and scalable marketing efforts when the strategy is set in motion.